New year, new beauty energy. 2025 is all about soft glam, skin-focused looks, and effortless blending — and the best part? You don’t need 20 products to keep up. With the right brushes, you can recreate every trending look straight from your vanity.
Here are the hottest makeup trends of 2025 — and how to master them using just your PHGLAM brush set.
TREND 1: Blurred Blush
Blush is getting a dreamy upgrade. Instead of sharp placement, this year’s trend is a cloud-like, diffused flush across the cheeks and nose.
How to achieve it: Use a fluffy blush brush in circular motions, blending blush from cheeks upward to temples and lightly across the nose. Use a light hand and build gradually for a natural flush.
TREND 2: Soft Sculpt
Heavy contouring is out — soft, natural definition is in. Think bronzed, lifted cheekbones without obvious lines.
How to achieve it: Use an angled contour brush to apply bronzer just under the cheekbone. Then use a clean blending brush to diffuse any edges. The goal: sculpted, not sharp.
TREND 3: One-Shadow Eye Looks
Monochrome lids are having a moment. One eyeshadow shade, fully blended across the lid, crease, and lower lash line.
How to achieve it: Use a flat brush to pack the color on the lid, then blend out with a fluffy eyeshadow brush for that soft, hazy edge. Same color under the eye = extra impact.
TREND 4: Brow Brushing
Feathered, lifted brows are a staple in 2025. No harsh pencils — just soft strokes and lifted shapes.
How to achieve it: Use a spoolie brush to brush brows upward and outward. For added lift, use a bit of brow gel and press the shape in with the flat end of an angled brush.
TREND 5: Luminous Skin Finish
2025’s skin trend is fresh, radiant, and never over-powdered. Powder only where needed, let skin shine through elsewhere.
How to achieve it: Use a large fluffy brush to lightly apply powder only on the T-zone or oily areas. Skip the full-face matte finish — it’s all about controlled glow.
PHGLAM PRO TIP
Brush quality makes or breaks these trends. PHGLAM’s ultra-soft bristles are made for smooth blending, soft edges, and airbrushed results — without pulling or streaking.
FINAL NOTE
Staying on-trend doesn’t mean buying new makeup every month. With a solid brush kit and the right technique, you can master every 2025 look effortlessly. Tag @phglam and show us how you’re owning this year’s trends — we might feature you!
